Yody Brand identity
Art Director
Hieu Tran
Dung Le
A Tuong
Sy Ly
Blue An
Khanh Hoa
Duong Nguyen

Project made by RIO Hanoi Team

Inspired by the spirit of a passionate brand for young people, we believe they need the right brand strategy and identity to better connect emotionally with their target customers.

After partnering with Nielsen to conduct market research, we developed a rebranding strategy for Yody based on customer reviews and comprehensive coverage of target schools in provinces in Vietnam.