King Koil brand is a traditional mattress brand originating from the US and is present in over 90 countries around the world. The awareness of the King Koil brand in Vietnam is still at a low level. Therefore, King Koil is implementing a brand innovation campaign to raise awareness of the young generation in Vietnam.

Normally, people spends nearly 33 years of their life resting in bed. And if there's one thing King Koil believe in… it's that sleep is time that should be spent well. That's why the King Koil brand promises more than a mattress. They create a place to think and dream, to relax and recharge - the foundation that supports so many other things in life, from family love to personal rest. The campaign will focus on conveying the main message that King Koil provides the most comfortable resting experience, a stepping stone so you can recharge and wake up full of energy to achieve new goals the next day. 

Convey through images and videos about modern life, creativity and mental health